Job Summary Section:
If you’re a market research professional based in Kenya aiming for a strategic role, this full-time Research Manager position at Safaricom PLC in Nairobi offers a fantastic opportunity. In this guide, you’ll find insights into what the role requires, how to stand out and apply successfully.
Job Details Table:
Job Type | Qualification | Experience | Location | Job Field
Full-time | Bachelor’s in Marketing/Economics/Statistics (Master’s preferred) | 4-7 years | Nairobi, Kenya | Market Research / Consumer Insights
Role Overview:
This guide is crafted for jobseekers targeting the Research Manager role at Safaricom PLC. As the company expands its digital services and consumer base, this position becomes increasingly pivotal in shaping market strategy and product innovation through deep research and actionable insights.
Key Responsibilities (H3):
-
Prepare a targeted CV geared to highlight strategic impact from past research work.
-
Develop a one-page case study summarising your research project, methodology and business outcome.
-
Showcase cross-functional experience in product development, marketing and analytics.
-
Provide practical examples of survey design or statistical models used in previous roles.
-
Network with current employees or alumni to learn about culture and expectations.
-
Practise articulating how your research translated into measurable business change.
Qualifications & Experience (H3):
-
Degree in Marketing, Economics, Statistics or Social Science (Master’s preferred).
-
4-7 years of relevant market research or consumer analytics experience.
-
Hands-on experience with analytical tools/survey platforms (SPSS, R, Python etc).
-
Strong presentation and stakeholder engagement skills.
-
Demonstrated record of research influencing business decisions.
Preferred Skills or Certifications (H3):
-
Background in telecoms, mobile payments or fintech.
-
Multi-country research exposure in East Africa.
-
Market research certification such as Esomar or Insights Association.
How to Apply (H3):
Visit the Safaricom PLC official careers page, locate the “Research Manager” posting and submit your CV along with a concise research summary. Ensure your application clearly matches the job description and emphasizes business impact. Apply well before the deadline and follow up politely when possible.
